Just the other day, Twitter rolled out an awesome update to their advertiser backend. Many of my marketing, public relations, and community manager friends will probably glad about these new changes. So, what did they change? The entire analytics section has been rebuilt and shows much more information than it has done before. As you can see, Twitter’s completely redone their backend analytics and you can get extremely detailed information about your tweets, including how many people have seen and engaged with your tweet. What I love is that Twitter finally has an analytic platform that trumps any other service currently being offered. Up until now, I’ve been using SumAll for my Twitter analytics for any accounts I manage, however I am now going to heavily rely on Twitter’s new analytics for the foreseeable future.Anyways, that’s all I wanted to share. If you have the chance, definitely check out Twitter’s new analytics at ads.twitter.com. If you’re in the marketing field, or just love data, then you’ll definitely enjoy seeing how your tweets really perform! Oh, quick note before I end this post! I’ve been experimenting with Twitter’s advertising the past few days, and have a post in the works with some quick tips on setting up a valuable advertisement campaign with a tiny budget! Stay tuned for that!