Being on a social media platform is key for any game developer. Whether you are an indie or triple-a game developer, having a social media account for your game is a must.
One thing I have noticed while browsing other game developers on Twitter, Facebook, and so forth, is that some developers miss out on a few things that would instantly help propel their page and help them reach a wider audience for their game and company.
Because of this I have created a handful of quick social media tips for game developers, and anyone else using social media for their product or brand.
#Hashtags – Use Them Often
Ever since Chris Messina “invented” the hashtag on Twitter, they have taken off to become the new way we find content on the web. If you’re looking to find people talking about Unity 3D, a popular game development engine, you will find the most discussion in the hashtag #Unity3D.
The same philosophy applies to other game development topics too! Even game development itself has its own tag, #GameDev, which is used by a lot of indie game developers and game industry folk. Some other popular ones for the games industry include: #IndieGames, #MobileGames, #IndieDev, #VideoGames, and much more.
What are some of your favorite hashtags to use?
how do you feel about using # (pound) for groups. As in #barcamp [msg]?
— Chris Messina ⤳ #frontzurich (@chrismessina) August 23, 2007
Chris Messina’s tweet in which he invented the hashtag on Twitter.
Engage With Others
This may seem simple, but there are many people who use social media as a one way communication tool.
What you should be doing with your game’s or company’s social media account is having a conversation not only with your fans, but also your potential fans and others in the game industry.
As I previously mentioned, hashtags are not only a great way for others to find your content, but also a great way for you to find other’s content!
Head on over to Twitter or Facebook and search through the #gamedev hashtag. Find someone sharing something you like and talk with them about it!
Use Your Competition As An Advantage!
People who play games do not usually stick to playing one game. Instead, they play many games of similar and different styles.
Take a look at your competition. See who is following them and engaging with them. A quick search on Twitter with their username “@WhateverGame” will lead you to a wall filled with engaged users.
Who is your competition?
If you’re unsure who your competition is, take a quick look on Google for games with a similar style. If you’re an indie developer, a search of “indie <genre> games for <platform>” should result in a pretty decent list of games similar to yours.
People who follow your game or game development company on social networks aren’t looking for a screenshot once every other month. They’re looking for constant communication and updates about your game.
Create a schedule, even if it’s a short one, of content you would like to share with people following your game.
You can use a tool like Buffer to create a great schedule for your content.
Your content schedule should have a balance between flooding your feed with information and not posting enough content. Additionally, you want to make sure you aren’t just a self-promoting jerk.
Make sure you mix your own content in with other relevant content from other game development friends, your own personal thoughts, and direct talks with your game’s community
Keep it classy, but make sure you’re also giving your fans what they’re looking for.
Bonus tip: Don’t forget, you can occasionally share the same piece of content twice! Some people may not see it the first time around, and it’s okay to do an “in case you missed it:” post and remind your fans!
That wraps up my four quick social media tips for game developers. If you keep these tips in mind when monitoring and updating your game’s social media accounts, you’ll surely succeed!
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